#134: Why More Never Feels Like Enough with Julie Costa

In this episode, we sit down with Julie, a subconscious hypnotherapist who helps entrepreneurs rewire the hidden beliefs quietly running their businesses and their lives. Her path into this work wasn't planned. After ten years climbing the ranks at Lululemon, she got fired for speaking up, and that ending cracked open the beginning of everything. She built a thriving community, pivoted into business coaching, and ran herself straight into burnout, outsourcing her own knowing to every course and mastermind that promised the missing piece. It was in the wreckage of that season that she found subconscious work and understood the problem was never the messaging, the pricing, or the strategy. It was what lived underneath.